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Perdue Farms, Delmarva Shorebirds launch ‘2014 Perdue Strike Out Hunger Challenge on Delmarva’

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Perdue Farms and the Delmarva Shorebirds launch the 2014 Perdue Strike Out Hunger Challenge on Delmarva at Arthur W. Perdue Stadium. From left are Chad Robinson of the Food Bank of Delaware, Donna Phillips of the Foodbank of Southeastern Virginia, Jennifer Small of the Maryland Food Bank, Andrea Williams, senior vice president and controller of Perdue Foods, and Chris Bitters, Shorebirds' general manager.

Salisbury, Md. (Wednesday, April 16, 2014) — For one in six people in the United States, hunger is a very real struggle. At Perdue Farms, we believe that in a country as rich as ours, no one should have to go hungry.

That’s why, building upon a company commitment to fighting hunger in our communities, Perdue Farms and the Delmarva Shorebirds announce the launch of the “2014 Perdue Strike Out Hunger Challenge on Delmarva” in partnership with the three Delmarva food banks. The Shorebirds are the Class A affiliate of the Baltimore Orioles.

To jumpstart the season-long “Perdue Strike Out Hunger Challenge on Delmarva,” the Arthur W. Perdue Foundation — the charitable giving arm of Perdue Farms — has issued a $15,000 challenge grant to benefit the Eastern Shore Branch of the Maryland Food Bank, the Food Bank of Delaware and the Eastern Shore Branch of the Foodbank of Southeastern Virginia.

“The Arthur W. Perdue Foundation enjoys being a part of such a successful program as Strike Out Hunger,” said Kim Nechay, executive director of the Arthur W. Perdue Foundation. “This partnership between our Foundation, the Shorebirds and our area food banks has generated more than a quarter of a million meals since 2011 to help our neighbors in need. The contributions of our greater community to this effort demonstrate the power of us all working together. We are very proud to be a part if it. Together, we can ‘Strike Out Hunger on Delmarva.’ ”

How the Strike Out Hunger Challenge Works
The first $10,000 of the Foundation’s challenge grant will be divided equally among the three Delmarva food banks as a challenge to involve the Delmarva community in the regional fight against hunger. Each food bank must raise the equivalent of 10,000 meals in order to claim their share of the $10,000 challenge grant. Any combination of pounds of food collected, funds collected and donated, or volunteer efforts from the Shorebirds’ home opener on Thursday, April 10, through the final game of the regular season at home on Monday, Sept. 1, will count toward each food bank’s challenge goal.

Perdue has also committed to donating $10 for each time Shorebirds’ pitchers strike out an opposing batter (up to $5,000). The $5,000 will be split equally between the three Delmarva food banks.

Shorebirds Plan Promotions to Support Strike Out Hunger
The Shorebirds plan a variety of promotions to generate interest in the Strike Out Hunger Challenge at their 70 home games.

The Shorebirds have designated the season’s 11 Sunday home games as “Strike Out Hunger Challenge Sundays.” If fans bring two non-perishable food items to the stadium they can receive a general admission ticket to that day’s game for $2. Food collected from the 11 Sunday home games will be distributed equally among the three food banks.

In addition, Arthur W. Perdue Stadium will house food donation barrels at all regular season home games, making it easy for fans to help by bringing food to the game or just stopping by the stadium.

A Sustained Partnership in The Fight Against Hunger
The 2014 Perdue Strike Out Hunger Challenge on Delmarva provides the forum to continue the awareness and community engagement that began with Perdue’s sponsorship of the 2011 South Atlantic League “Perdue Strike Out Hunger All-Star Game” promotions. Since then, the Shorebirds and food banks have embraced the Strike Out Hunger Challenge On Delmarva to generate more than 245,000 meal equivalents for those in need on Delmarva.

“More than 42,000 Marylanders on the Eastern Shore are at risk of food insecurity, never knowing when they will have their next meal,” said Jennifer Small, managing director of the Eastern Shore branch of the Maryland Food Bank. “Through Strike Out Hunger campaign initiatives, longstanding partnerships with Perdue and the Delmarva Shorebirds, and local businesses and groups supporting Delmarva food banks in Maryland, Virginia and Delaware, together we’ve helped bridge community gaps we face in our mutual fight against hunger.”

“As one in four Delawareans receive services from the Food Bank of Delaware, it is vitally important for us to have relationships with strong community partners,” said Chad Robinson, Milford branch manager of the Food Bank of Delaware. “The Strike Out Hunger campaign provides a means to get the community engaged in hunger relief efforts largely by enjoying America’s favorite pastime. Food insecurity affects the lives of many of our friends and neighbors, and over the years this campaign has helped to bridge the gap in filling those needs. The Food Bank of Delaware appreciates the hard work and dedication of Perdue, the Delmarva Shorebirds and our friends at the other participating food banks.”

Charmin Horton, branch manager of the Foodbank of Southeastern Virginia and the Eastern Shore, said this collaborative effort is critical to helping provide healthy, nutritious food to those in the Eastern Shore of Virginia community who struggle with hunger issues. “We look forward to these partnerships with Perdue, the Shorebirds and our neighboring food banks to help reach out further in our communities. We are touching about one-third of the population here on the Eastern Shore of Virginia through our programs. Last year through the Strike Out Hunger partnership, we were able to provide more than 30,000 meals here on the Shore.”

If you, or your organization, would like to get involved in the 2014 Perdue Strike Out Hunger Challenge on Delmarva, contact the Shorebirds at 410-219-3112 or one of the three participating food banks: Maryland (410) 742-0050, Delaware (302) 424-3301 or Virginia (757) 787-2557.

About The Arthur W. Perdue Foundation?
The Arthur W. Perdue Foundation, the charitable giving arm of Perdue Farms, was established in 1957 by company founder Arthur W. Perdue and is funded through the estates of Arthur W. Perdue and Frank Perdue. As part of our belief in supporting the communities where and with whom we do business, the Foundation provides grants on behalf of Perdue Farms in communities where large numbers of our associates live and work. At Perdue Farms, we believe in responsible food and agriculture™ Learn more at www.perduefarms.com.

About Perdue Farms
Perdue Farms is dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products. Since our beginning on Arthur Perdue’s farm in 1920, to our expansion into agribusiness and the introduction of the PERDUE® brand of chicken and turkey under Frank Perdue, and continuing with our third generation of leadership with Chairman Jim Perdue, we’ve remained family owned and family operated. We are the parent company of Perdue Foods and Perdue AgriBusiness. Through our PERDUE®, HARVESTLAND®,  COLEMAN NATURAL® and COLEMAN ORGANIC® food brands; agricultural products and services; and stewardship and corporate responsibility programs, we are working to become the most-trusted name in food and agricultural products. Learn more about Perdue Farms and our Corporate Responsibility Report at www.perduefarms.com


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