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Perdue launches recipe dedication program to support Susan G. Komen for the Cure

Perdue Donates $1 for Every Recipe Uploaded Through November 30, 2010


SALISBURY, Md., October 1, 2010 - Perdue Farms Incorporated today announced the Perdue Recipe Dedication program which encourages consumers to contribute to an online recipe book by sharing their favorite chicken recipe and dedicating their submission to anyone touched by breast cancer. For every recipe uploaded to www.perdue.com®, Perdue Farms will donate $1.00 to Susan G. Komen for the Cure® with a maximum of $10,000. The Recipe Dedication Program is in addition to Perdue Farm's 2010 donation of $150,000 to Susan G. Komen for the Cure. Over the last two years, Perdue Farms, has donated a total of $275,000 to support Susan G. Komen for the Cure and its mission to save lives and end breast cancer forever.


From October 1st through November 30th, consumers can log onto www.perdue.com/recipededications and upload their favorite chicken recipe along with their dedication. The site will feature a searchable collection of all submitted recipes that can be used to create a printable recipe book.


“The Perdue recipe program is being dedicated in memory of Christine Godfrey Whaley who was a Perdue associate for more than 30 years and lost her battle with breast cancer in February 2009," says Tom Mertensotto, Vice President of Retail Marketing. "Chris was responsible for the development of the initial Perdue consumer website and helping launch our ongoing recipe program, so she was selected to represent the many Perdue associates or their family members who have been impacted by breast cancer." Perdue associates are encouraged to submit their personal chicken recipes with a dedication and the company will make the same $1 donation.


About Perdue
The PERDUE® brand is the #1 brand of fresh chicken in the Eastern United States. Ranked third in sales in the poultry industry, Perdue Incorporated is a leading international food and agriculture business providing quality products and services to customers in more than 100 countries.


Privately held and family-run for three generations, the company employs more than 21,000 associates and partners with 2,200 independent farm families -- all who share in the commitment to quality, service and reliability that has guided the company since its founding in 1920.


For more information, visit www.perdue.com®


About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

 

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