Perdue acts to help in aftermath of Haiti earthquake
Perdue has responded to the natural disaster in Haiti by helping associates learn the fate of their loved ones in Haiti and by launching “Help HERE: Perdue’s Haiti Earthquake Relief Effort” with a goal to raise $100,000 to support the relief effort.
“More than 800 Perdue associates have family members in Haiti, so our priority is to assist them,” said Luis A. Luna, Vice President of Corporate Communications. “The first thing our Chairman, Jim Perdue, said when he learned of the news was that we needed to get people to Haiti, or enlist those already there, to reconnect our associates with their Haitian family members.”
Communication centers and support for Haitian-American associates
Human Resources departments at the company’s plants set up communications centers for associates, providing phone and email access and helping associates register on the American Red Cross’ Family Links website. “The news has been good for some, while devastating for others,” said Luna. “We’ve reached out to area ministers and grief counselors, who have been visiting our operations to meet with affected associates.”
Vicki Costa, associate director for family support services at Delaware Hospice in Milford, Del., was among those helping Perdue associates. “A lot of them were hit with the reality of the situation as soon as they walked into the room,” she told the The Daily Times newspaper in Salisbury, Md. “Perdue is an awesome company to allow them to come together and mourn. In grief, it’s important for people to feel like they can hold on to something, and the company is saying, ‘We care about you.’”
Perdue to match associate contributions
To further aid the Haiti relief effort, the company launched “Help HERE: Perdue’s Haiti Earthquake Relief Effort” with a pledge to match associate donations up to $50,000. All funds raised through the campaign will be split between the American Red Cross International Response Fund and the Salvation Army International Disaster Relief Fund.
“As soon as our associates learned of the disaster, they wanted to know how they could help,” said Luna. “Together with the company pledge, we’ve set a goal to raise $100,000 to support the relief effort.”
Luna said the company is also looking at other ways to help associates reach out to family and friends in Haiti, as well as to more directly help alleviate the tremendous suffering there.