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Natural Labeling Position Statement


We believe the consumers should be able to trust product labels to provide them with clear, truthful information. That is why Perdue is committed to labeling fresh, raw chicken or turkey products with the claim "Natural" or "All Natural" only if those products have nothing added.


Under no circumstances do we believe it is acceptable to label fresh poultry that has been enhanced with water, broth or solutions as "100% Natural" or "All Natural."


Our all-natural fresh chicken and turkey products are minimally processed and contain no added ingredients.

For those customers and consumers who prefer an enhanced product, we do offer our PERDUE® TENDER & TASTY® chicken, which is clearly labeled to indicate the added ingredients.

 

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