60 More than 65% of brand consumers surveyed favored the new design and millennial participants told us they preferred our updated look 200% more. With a contemporary design featuring playful illustrations and vibrant colors, we introduced a fresh new look for our PERDUE® brand fresh chicken, the fourth major packaging update in the half-century history of the brand. Extensive research and testing helped us develop packaging that appeals to a new generation of shoppers while strengthening relationships with loyal brand consumers. The design also better highlights our trusted product attributes, including no-antibiotics-ever, 100-percent- vegetarian-fed with no animal by-products and raised cage-free with no hormones or steroids. (While Federal regulations prohibit the use of hormones and steroids in poultry, consumers look for the assurance of this claim.) Reaching Millennial Shoppers with a Fresh Look for PERDUE® Fresh Chicken PEOPLE & PARTNERS: OUR BUSINESS PARTNERS & COMPANY