62 Fifty years ago, the introduction of PERDUE® branded chicken forever transformed the chicken business and went on to make history. In 2018, Perdue Farms commemorated the 50th anniversary of the PERDUE® brand at the hometown harvest plant in Salisbury, Md., that produced those very first chickens. It was at the Salisbury plant that the late Frank Perdue established the quality standards that set his chicken apart from the competition, changing chicken from a commodity to branded product. In just a few years, thanks to the now-famous “It takes a tough man to make a tender chicken” advertising campaign, the Perdue name became as recognized in its New York and Northeast markets as many other iconic brands. Today, the PERDUE® brand is the No. 1 brand of fresh chicken and No. 1 organic brand in the United States, with a rapidly growing portfolio of no-antibiotics-ever products under the PERDUE® , PERDUE® SIMPLY SMART® and PERDUE® HARVESTLAND® brands, and USDA-certified organic chicken under the PERDUE® HARVESTLAND® Organic brand. The brand that started a half century ago in Salisbury is now a leader in no-antibiotics-ever, organic and advancements in how we raise chickens, and is continuing to deliver innovative ideas in chicken products. The celebration also marked the 50th anniversary of the opening of the processing plant. That first plant – which continues to produce PERDUE® branded chicken today – was instrumental in Perdue’s evolution from a local company raising chickens sold at live auctions to the fourth-largest poultry company in the U.S. Celebrating 50th Anniversary of PERDUE® Branded Chicken A Distribution Hub to the Southeast Our Southeast Distribution Center in Rincon, Ga., officially opened in 2018, enabling us to meet the growing demand for no-antibiotics-ever and organic chicken, and help maintain the high level of customer service and reliability customers expect from Perdue. PEOPLE & PARTNERS: OUR BUSINESS PARTNERS & COMPANY