9 We’re Growing Our Leadership in Organic Chicken T he fall 2018 conversion of our PERDUE® SIMPLY SMART® line of fully cooked, breaded products to PERDUE® SIMPLY SMART® Organics combined the convenience and choice consumers want with the benefits of USDA Organic certification. With that, we introduced a new level of affordability and accessibility to our organic products. We carried over the benefits of the original line, including heat-and-serve convenience, simple, recognizable ingredients and 25% less fat and most with 50% fewer calories compared to USDA data for breaded, fried boneless chicken. PERDUE® SIMPLY SMART® Organics fully cooked products are now the No. 1 brand of prepared organic chicken in the U.S. offering 14 varieties across frozen and refrigerated prepared. With the initial introduction of PERDUE® Fully Cooked Chicken Sausages, we now provide consumers three flavors of completely pork-free sausage products that expand our no-antibiotics-ever offerings. PERDUE® HARVESTLAND® Organic has seen a 55 percent increase in sales* from increased distribution, continuing to increase access to affordable organic chicken for consumers. Consistent with the organic mindset, PERDUE® HARVESTLAND® Organic uses a BPA-free 100 percent recyclable PET tray, with the same recyclability as a water bottle! * as measured by IRI total Multi Outlet data ending 1.27.19 With PERDUE® SIMPLY SMART® Organics products joining the PERDUE® HARVESTLAND® organic chicken line, we now offer consumers a full range of fresh and frozen organic products available at the stores where they already shop. FOOD Niman Ranch Introduces Four New Sausages to Expand Frozen and No-Sugar Offerings Niman Ranch introduced four new sausage options to further support their full carcass, nose-to-tail hog and beef production programs to help independent family farmers and ranchers thrive. The no-sugar frozen country-style and sweet-Italian ground sausages add a specialty retail offering in the freezer case. Linguica and no-sugar hot links were part of consumer testing to help grow the successful Niman Ranch sausage line. The four new gluten-free breakfast and dinner sausages have no nitrites or nitrates and, like all Niman Ranch products, the new offerings were raised with no antibiotics or added hormones-ever, on small, sustainable farms and ranches committed to the highest animal welfare standards to produce the finest tasting meats.