Perdue Foods Appoints David Zucker as its First SVP of E-Commerce and New Ventures
January 23, 2019
Salisbury, Md. (Wednesday, January 23, 2019) — Perdue Foods has announced the appointment of David Zucker as Senior Vice President of E-Commerce and New Ventures, a new position for the company. Zucker will oversee all aspects of Perdue’s e-commerce strategy.
“E-commerce is an increasingly important part of the Perdue Foods growth plan, and we’re pleased that David Zucker is onboard to lead our efforts,” said Mark McKay, President of Perdue Premium Poultry. “We have to meet consumers where they are today, which is more and more online, and expanding our presence is vital to drive new growth for our business and brands.”
Zucker has more than 25 years of e-commerce, marketing, merchandising, product development, analytics and call center management experience. He was most recently General Manager and Chief Marketing Officer of Omaha Steaks International, a multi-channel retailer of premium single and multi-ingredient food. Prior to joining Omaha Steaks, Zucker was CMO for both Vitacost.com, a public online retailer of vitamin, nutritional supplements and shelf stable foods, and Gilt Groupe, an online flash sale retailer of high-end fashion for women, men, children and home products. He has also held progressively more senior roles at Dell Inc., the Home Shopping Network (HSN), Martha Stewart Living Omnimedia and Priceline.com.
Zucker holds a doctorate in environmental economics from the University of Rhode Island, a master’s degree in applied economics from West Virginia University and a bachelor’s degree in biology from West Virginia University. He has also served as an adjunct professor at the University of South Florida and Rutgers University, where he taught statistics, introduction and advanced economics, pricing theory and environmental economics.
Zucker will be based at the company’s headquarters in Salisbury, Md.
About Perdue Farms
We’re a fourth-generation, family owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers and farmers through trusted choices in products and services.
The PERDUE® brand is the number-one brand of fresh chicken in the U.S., we’re the largest producer of organic chicken in the U.S., and Perdue AgriBusiness is an international agricultural products and services company. As we approach our 100th anniversary in 2020, our path forward is about getting better, not just bigger. We never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever chicken, turkey and pork, and in USDA-certified organic chicken. Learn more at www.perduefarms.com.