PERDUE® Bolsters its New Alternative Protein Product Line with New, National Integrated Marketing Campaign
October 7, 2019
SALISBURY, MD (Monday, October 7, 2019) – PERDUE® has launched a new, national 360-degree marketing campaign to spotlight the brand’s new product line of CHICKEN PLUS™ nuggets, tenders, and patties blended with a 1/4 cup of vegetables hidden in each serving.
Airing nationally, the campaign’s TV commercials star Ryan and Chris Perdue, part of the fourth generation of Perdues working in the family business, their father, company Chairman Jim Perdue, and a cafeteria full of non-actor students at Castle Heights Elementary School in Los Angeles, California.
As the Perdues pass out CHICKEN PLUS™ nuggets and lead the students through a series of questions about their lunch, the hidden-camera style commercials capture the kids’ resounding delight toward chicken nuggets and shared surprise for vegetables as they learn some are inside the nuggets.
“The genuine reactions of the kids enjoying the nuggets in these commercials is proof for us that they didn’t notice anything different compared to the nuggets they already love. Our R&D and Operations teams really nailed it,” said Perdue Farms chief marketing officer Eric Christianson. “With many brands entering the meatless, alternative, or plant-based protein space right now, PERDUE® CHICKEN PLUS™ is combining the chicken that kids already love with the vegetable nutrition they need. We’re tremendously confident in this product line, which is why we’re putting a significant chunk of our marketing budget behind promoting it through this new, integrated campaign.”
“What is important to our consumers is important to us. In my own family, I see the challenges that my kids have getting my grandchildren to eat a well-balanced diet. We know that parents need help getting their kids to eat more veggies. Creating these blended products is just one of the ways we continue to offer solutions to the parents who trust us with their mealtimes,” said Jim Perdue. “As we approach our company’s 100th anniversary, we’re as committed as ever to exceeding expectations with quality products that meet the needs of families today.”
The new PERDUE® CHICKEN PLUS™ integrated marketing campaign is supported by TV, online video, print advertising, PR, social media, shopper marketing, and more.
About Perdue Foods
The PERDUE® brand is the number-one brand of fresh chicken in the U.S., with a full lineup of no-antibiotics-ever products under the PERDUE® and PERDUE® HARVESTLAND® brands, and USDA certified organic chicken the PERDUE® HARVESTLAND® Organic and PERDUE® SIMPLY SMART® ORGANICS™ brands. We’re recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and we’ve been innovating ever since. All of our chickens are fed an all-vegetarian diet with no animal by-products. They’re cared for in a clean, safe environment, and our programs are verified by the USDA. We’ve led the way in raising healthy poultry without antibiotics, and we’re setting new standards for animal care. Learn more at www.perdue.com.