Meet the Breeds

We're studying higher-welfare chickens.

Identifying the Traits That Lead to Healthier Chickens

As part of our efforts to further improve animal welfare, we're studying alternative chicken breeds. We want to better understand how increased activity positively impacts bird health, identify the traits that contribute to healthier chickens and make sure we're ready to meet the growing demand for higher-welfare breeds. There are a lot of breeds, and that means a lot of traits, so we've got a lot to learn.

Our Research

Here are three of the breeds we’ve been watching at one of our research farms. Each breed has distinct traits so take a look around to see for yourself!

Broiler

Faithful Fowl

For reference, this is the modern broiler chicken. It's known for its broad breast, quick growth and ability to pack on pounds— typical traits in a bird raised for meat. But it's not very active.

Outdoorsy Video

Spirited Adventurer

These red-feathered chickens might make you think of the barnyard rooster. Like the little red rooster, this is a hardy bird that does well outdoors exploring. That's good for free-range and pastured chickens.  They don’t provide as much meat as the typical broiler.

Colorful Video

Head-Turner

The variations in feather colors make these chickens interesting to look at, and their activity level makes them more interesting to watch. That added activity is matched to increased appetite and slower weight gain, so they eat more than the typical broiler.

Familiar Video

Mover and Shaker

This breed might make you take a second look as it’s similar to the conventional broiler.  It tends to move around more though, so it’s much leaner.

To watch 360° videos, you need the latest version of Chrome, Opera, Firefox or MS Edge on your computer. On mobile devices, use the latest version of the YouTube app.
To interact with videos, move your cursor around the video.

Consumer Brands
Perdue
Perdue Simply Smart
Perdue Harvestland
Coleman Natural
Draper Valley
Petaluma Poultry
Praire Grove Farms
Niman Ranch
Spot Farms Pet
Full Moon Pet
Business to Business
Perdue Foodservice
Perdue Foods
Perdue Foods International
Perdue agriBusiness