What Information Does Perdue Farms Collect?
Personally identifiable information (“PII”) includes information that can be linked to a specific individual, such as a name, address, phone number, or email address. The type of PII collected by Perdue Farms will vary with your use of the Sites. Perdue Farms collects PII when you provide it by registering and at other times, including, but not limited to, when you make a purchase, report a problem with our Sites, submit PII to a message or interactive communication area of the Sites, complete survey forms, enter a sweepstakes or other promotional program, request a coupon, respond to requests for information or content (such as photographs), and when you request to receive communications from Perdue Farms. Perdue Farms may collect the following types of information through the Sites.
Name and Contact Information: Perdue Farms may request or require your name and contact information, such as address, phone number, facsimile number, and email address.
Purchasing Information: When you make a purchase, Perdue Farms will additionally collect your payment card information and your billing and mailing addresses.
Likeness Information: Perdue Farms may request a photograph containing your likeness.
Demographic Information: Perdue Farms may request that you provide demographic and other information about yourself at our Sites as a part of our surveys, sweepstakes, promotional or coupon programs, recipe offerings, advertisements for its products, and/or for management and monitoring purposes in order to continue to improve the Sites and our other online services.
Technical Information: Perdue Farms may automatically collect certain information when you use the Sites including Internet Protocol (IP) addresses; the date and time of access and the Web page(s) accessed; information about your computer, browser, or operating system; and information about your use of the Sites. Among other uses for this technical information, Perdue Farms may maintain a database of aggregated information about the transactions on the Sites (e.g., tool or feature utilization or recipe selection data).
Third-party Information: Perdue Farms may collect PII and other information about you from third parties, and combine it with the information that we collect through the Sites.
How Does Perdue Farms Use and Share the Information?
Most areas of the Sites are informational and publicly available without providing any PII, although we will still collect technical information automatically. Below, is more detail on how Perdue Farms uses and shares the PII that we collect. Use of Information: Perdue Farms may use the information that we collect to operate and improve our business, such as to provide the products and services that you request, advertise our products and services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, to contact you regarding a survey, and to contact you about transactions conducted through the Sites, material changes in our Sites’ policies and agreements, new services Perdue Farms may offer, or otherwise.
Sharing of Information: Perdue Farms may share your PII as set forth below:
- >With our affiliates.
- With our service providers, vendors, and contractors that carry out activities on our behalf, such as payment processing and marketing.
- With third parties for their direct marketing purposes (please see below for your choices related to this sharing).
- As required by law, such as to a court or governmental agency or in response to a government request.
- In the event of a business transaction, such as a merger or acquisition by another company or the sale of all or a portion of our assets, including in bankruptcy, the PII collected by Perdue Farms may be among the assets transferred. (In the event a transaction of this kind results in the transfer of PII, Perdue Farms will place a prominent notice on the Sites for 30 days.)
- To protect against misuse or unauthorized use of the Sites or as otherwise needed to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users.
- With your consent or as otherwise disclosed to you at the time of data collection or sharing.
Likeness Information: With your permission, Perdue Farms may use a photograph containing your likeness in promotional programs on its Sites or in other marketing materials of Perdue Farms.
Survey and Promotions Results: In addition to the types of sharing described above, Perdue Farms may share survey results collected through the Sites and sweepstakes/promotions results with the general public, with the news media, and with the U.S. Government and state governments in order to participate in government programs and initiatives.
Public Forums: If you choose to use public posting features on the Sites, such as commenting on a blog, the information that you post will be available to the general public.
Aggregated and Deidentified Information: Perdue Farms may share technical information, as well as aggregated or deidentified information, without limitation including for advertising purposes.
What About Third-Party Links?
The Sites may also include integrated social media tools or “plug-ins”, such as social networking tools offered by third parties. If you use these tools to share PII or you otherwise interact with social media features on the Sites, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the social media companies that provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.
What About Security?
The Sites have industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under Perdue Farms’s control. However, the confidentiality of any communication or material cannot be guaranteed.
Digital Advertising and Analytics
We may also work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes. Perdue Farms uses Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
What About “Opting-Out” of Perdue Farms’s Data Use and Sharing?
As you are permitted to browse the Sites without registering, you can decide whether you wish to provide your PII to Perdue Farms when requested. Perdue Farms also provides you with the opportunity to opt out of certain marketing uses of your PII. Specifically, users may opt-out of having Perdue Farms use your PII in connection with: (i) mailing offers to you or (ii) marketing email communications or newsletters sent by Perdue Farms. To opt out of email marketing, you can use the “unsubscribe” link included in each marketing email that we send. If you opt out of email marketing, we will still send you emails about your transactions and relationship with us.
For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.
Data Sharing Opt-Out for California Residents: As noted above, Perdue Farms can share PII with third parties (including certain affiliated entities) for their direct marketing purposes. Pursuant to California law, California residents may request that Perdue Farms not share your PII with third parties for their marketing by sending your request, including your full name, email address and postal address, to Arthur Pet, Salisbury Corporate Office, Attn. Legal Matters, P.O. Box 1537, Salisbury, MD 21824. California residents are also entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to email@example.com.
What About Correcting, Deleting, or Updating Information?
Perdue Farms will retain your PII for as long as necessary to fulfill our business purposes and to comply with applicable laws. At any time, you may contact Perdue Farms to ask us to correct, modify, or delete the information you provide to Perdue Farms through the Sites. Please note, however, that we may need to retain some PII if required by law or for our recordkeeping purposes. Additionally, we need PII to provide certain services through the Sites and the deletion of such PII, e.g., an email address, may mean that we can no longer provide you with certain services.
What About Children?
The Sites are not directed to children and Perdue Farms does not knowingly collect PII from children. If you are a parent or guardian and you believe that your child has provided us with PII, please contact us to have the PII deleted.
What About Any Other Questions?